Urbanism has been engaged by most municipalities as an apologetic or alternative form of development, to the perceived “market driven” sprawl that most communities face. Yet innovative financial and policy analysis has demonstrated that mixed-use development is not only more beneficial for the environment, but also the fiscally responsible form of growth. This session explores analytic tools, property policy, as well as design strategies that can repair the larger urban fabric. The panel will explain and de-mystify tax policy, as well as a walk through of the communication tools that will help planners and decision makers understand urban design alternatives. We not only focus on solutions to repair our built environment, but to steal a line from the movie Jerry Maguire, we are going to “Show you the money!”